The internal market of the EU has the potential to be the largest retail market in the world. Consumer spending accounts for 57% of EU GDP, making it a critical factor in the European economy, and consumer conditions are positively related to economic situation in Member States. The European Commission is continually working to improve the rights and protections for consumers, whilst still facilitating business competition. In June 2014 a new Directive on Consumer Rights came into force, aiming to provide the right balance between consumer protection and business competition. As well as providing enhanced consumer protection - particularly in the area of online purchasing - this directive set out improvements for businesses such as common rules for trading across Europe to ensure a more level playing field. Both consumers and retailers need to be aware of their rights and obligations under this new directive. This report presents the results of the survey “Retailers' attitudes towards cross-border trade and consumer protection”, carried out in May and June 2016. The present survey is designed to enhance the general knowledge base of national and European consumer and retailer conditions by investigating the perceptions and experiences of European retailers in the following areas: - Characteristics of retailers in terms of the sales channels used, as well as the languages used to sell to consumers - Current levels of cross-border trade - Current levels of online sales, confidence to sell online, and obstacles to developing domestic and cross-border online sales - Knowledge of their legal obligations towards consumers - Knowledge of and compliance with consumer legislation, as well as views on product safety - Consumer complaints and awareness of alternative dispute resolution mechanisms