This case study report presents the business model for the cross-border public bus service between Verín (Spain) and Arcos de Valdevez (Portugal). This report is part of a series of 31 case studies developed in the framework of the study ‘Providing public transport in cross-border regions – Mapping of existing services and legal obstacles’. Spatial Foresight in cooperation with TCP international, TRT trasporti e territorio and EureConsult completed this study for the European Commission’s DG REGIO. The case studies highlight a variety of business models for cross-border public transport services. This includes governance arrangements and operational provisions to develop the service and address demand in border regions. These aspects will be introduced in section 2, as well as the territorial scope of the service. Section 3 presents key obstacles related to the business model as well as solutions. Section 4 is about lessons learnt from this case. This case study shows the service of Flixbus, the most prominent commercial bus company of Europe, offering a cross-border bus service as part of a long-distance line. The case examines how the Flixbus business model relates to the territorial context in a cross-border region and why there is room for a wider and better suited public service offer to satisfy local demands.